Most people recognise advertising even if they don’t know or understand all the theories and techniques that are used. Most also confuse the two terms, thinking that marketing is just another word for advertising. It isn’t. [continue reading…]
I sometimes enjoy telling people that I am a “lady bowler” and watching their faces. Lawn bowls conjures stereotypes in many people’s minds – just watch any current affairs program about pensioners and out comes a shot of some oldies on the bowling green.
For some years now, Bowls Australia has been urging bowls clubs to promote themselves online. They provide free websites and are currently upgrading them through their Bowlslink program. [continue reading…]
When members talk about the future of their Clubs a common thread is whether they are a bowls club or whether they should become more of a community club. It soon becomes clear that people have got very different ideas of what being a community club or being part of the community means. [continue reading…]